Concor india
Project Name: Container Corporation of India
Platform: Responsive website (Web + Mobile)
UX Project Type : Usability Review
Embedded Files
GOAL
GOAL
Create Usable website for the Export Import Business owners
Gaining the User's trust as well as increase the business of CONCOR INDIA
NATURE OF THE PROJECT AND MY ROLE
NATURE OF THE PROJECT AND MY ROLE
CONCOR India (Container Corporation of India) is Govt of India Company one of the company from "Navratna". Every nation is depends upon the goods and its supplies to run the economy, Indian Govt. Supports to Import-Export Business. CONCOR India helps to India based Importer & Exporters businesses. Govt of India conducted startup India as well as Mudra loan yojana to create an employment and increase the entrepreneurship in India. In Import & Export business CONCORE India is leader of the sector, It provides renting a container services such as like cold storage container for import export businesses.
My Role was reviewing the website and suggesting the usability issues of the website. Observing how website gets more productivity and the potential users. How user currently facing an issue while registering on the website for the import export related information.
SCENARIO
SCENARIO
A very good friend of mine who did his MBA in International Business, And he started his own Import Export Business in Pune, MH. One day he got an enquiry from abroad about exporting Ratnagiri Alphonso Mango from Ratnagiri to Desired location. He stared gathering the information and someone suggested hime approach to CONCORE India. He visit the CONCOR India Website, And he started struggling with the website, He need more information about the CONCORINDIA Services, To register his name on the website, Could not find the Tracker of Import export container and related information He spends almost 5 minutes to find the tracking system of CONCORE India
Persona
Persona
MEET PRASAD GHATE
MEET PRASAD GHATE
Prasad is 33 Years old, Entrepreneur , working with the startup Digital Marketing Agency for the last 3 months. Before he was with a Product Company. He is single. But he has a girlfriend, She is works at restaurant. He lives with his parents.
Problem statements
Problem statements
USABILITY REVIEW
USABILITY REVIEW
Lack of information about the Tracking of container search or empty container
Lack of information CONCOR Services
Lack of Focus
Too much information about department
Lack of information for Help centre
No Information for registration for business
CURRENT WEBSITE
CURRENT WEBSITE
wireframe
wireframe
Created low fidelity wireframe
OUTCOME & SOLUTIONS
OUTCOME & SOLUTIONS
Conducted a user interview and tried to understand the entire story of the user, on the basis of problem and the usability issues created a wireframe and visual design.
USABILITY SOLUTIONS
USABILITY SOLUTIONS
Better placement for Container tracking section
Lack of information CONCOR Services
Lack of Focus
Too much information about department
Lack of information for Help centre
No Information for registration for business
Solution & visual design
Solution & visual design
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