new india assurance co ltd
Project Name: New India Assurance Co Ltd (NIACL)
Platform: Responsive Website (Web + Mobile)
Project Type: Redesign UX UI Design
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GOAL
GOAL
How to increase the business & revenue of
New India Assurance Company Ltd. in
Today's competition.
NATURE OF THE PROJECT AND MY ROLE
NATURE OF THE PROJECT AND MY ROLE
Insurance is a necessity, It's an important decision of your investment, New India Assurance Co Ltd. recently completed 100 years, They are the leader of the Indian General Insurance sector. Few years ago there were 4 insurance companies in India, and now more than 15 companies working in General Insurance Sector. There is cut throat competition is running, After-all increasing the business is the main aspect, Here is a challenge how to increase the business of New India Assurance Co Ltd
My Role: Conduct User Interviews & Usability review, Information Architecture, UI Design, UX Design,
SCENARIO
SCENARIO
Here is my own story, My Father is working with New India Assurance Company Ltd as Deputy Manager, He recently completed 30 years in his company. Once I went to my hometown Ratnagiri, and we had father and son talk on the morning breakfast. He told me about the situation of the market, Govt policies, people's mindset and he pointed out more about Technology, Technology changed everything, Few year back people used to come to office, on the basis of recognition people, Businessman gave business to my father. My dad told, technology put behind all this things, The price war started which is affecting a business and the people. New price comparison app, website came into picture and the scenario is now completely changed. He also added one more thing is more important, those customers went with the NIACL competitors, because of price now they are coming back to NIACL because of a trust, and the policies which promised by NIACL.
Persona
Persona
MEET SUYASH RANADE
MEET SUYASH RANADE
Suyash is 32 Years old, UX UI Designer, working with UIUX Design firm, His father is working with New India Assurance Co Ltd. (NIACL) Mother is a house wife, And He is single he has bike. Suyash is very enthusiast about technology & arts. He likes to watch YouTube, Netflix and he is using Instagram to post photos.
Interviews
Interviews
I Personally conducted research to identify our target audience. Issues such as buying habits, demographic data, and digital inclusion have helped me have insights to follow through with the project.
Problem statement
Problem statement
Needs to improve business
How business, revenue can be increase ?
Needs to improve online business on Web & App
Enhancement of User Experience
Retention of the user
usability review
usability review
Lack of empathy towards users as well as to the business promotion.
As per the Usability Parameter I found following issues :
Functionality : Bad example of bad functionality, pop ups and the flickering buttons.
Visual Design : Disappointed visual design
Efficiency: Typeface and its size, Too many options
Learnability : No sign of Learnability
Navigation : Confusing navigation and the Information Architecture hierarchy
Consistency : Lack of consistent icons and the images, colours
Accessibility : Lack of empathy about Accessibility
suggested : Information Architecture
suggested : Information Architecture
mind mapping
mind mapping
old design
old design
solution & visual design
solution & visual design
Outcome
Outcome
Here is the outcome of the problem statement, Cover all the points which was lacking in the old design.
Functionality - Made design for Mobile & Web.
Visual Design - A design which will deliver promise and trust towards tax payers.
Efficiency - Created an efficient design for the user
Navigation - Improvised and the position of the navigation
Consistency - Maintain the consistency of the icons, colours
Feedback - Improved visual hierarchy
Accessibility - Enhance the accessibility issues.
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